日期：6月21日（四）10:30-12:30
地點：交大電子資訊研究大樓一樓 R104第三會議室
講題：As "I" Like it: The Psychology of Customized Technologies
講者：Sriram Kalyanaraman （國際期刊「媒介心理學」的共同主編）
摘要：
Although subsumed under various nomenclatures such as customization, personalization, and tailoring, the notion of matching media messages to some aspect of the self has attracted enduring attention from scholars in several disciplines. This talk, which is part of a book project, reviews a program of research on the psychology of Web-based customization. Kalyanaraman will discuss evidence from a series of experimental studies that shed light on many nuances of customization, including the identification of theoretical mechanisms, longitudinal effects, the role of individual differences, the importance of cultural psychology, among others, while also accentuating its deployment and applicability in diverse online venues (e.g., Web portals, news sites, e-commerce sites, health interfaces, virtual reality).
相關連結：