主題：媒體神經科學-傳播與媒體心理學研究的新興領域(Media Neuroscience-An Emerging Research Area in Communication Science and Media Psychology)
講者：美國加州大學聖塔芭芭拉分校大眾傳播學系——媒體神經科學實驗室René Weber教授
地點：客家文化學院 HK206
時間：7/6（週三）12:00-13:30
內容簡介：
本此講座將探討傳播媒體心理學與神經科學取徑（主要是腦功能成像）的結合之下，所產生的新可能與危機。René Weber教授也將與大家分享一些能夠以神經科學取徑分析的研究問題，以及他自己近期所做的媒體神經科學研究。
Numerous histories of communication science argue that our discipline evolved from earlier investigations in psychology and sociology in the early to mid 20th century and was always characterized by transdisciplinary perspectives. Today, scholars in related fields such as psychology have begun to study human behavior with state-of-the-art neuroscientific approaches. In the field of communication science, however, it seems that this opportunity remained unexplored with few exceptions. Today, a critical mass of scholars is now employing brain science and brain imaging to advance theory and application within communication and media psychology. This talk debates opportunities, but also risks of incorporating neuroscientific approaches – mainly functional brain imaging – into communication and media psychology research. René Weber will discuss reasons for resistance to this new perspective, explain general research questions that can be addressed with neuroscientific approaches, and present a selection of his recent media neuroscience studies. The colloquium will demonstrate the relevance of cognitive neuroscience for communication science, but also shows that the communication discipline has a lot to offer for cognitive neuroscientists.
Required readings：
- Weber, R., Mangus, J. M., & Huskey, R. (2015). Brain imaging in communication research: A practical guide to understanding and evaluating fMRI studies. Communication Methods and Measures, 9(1-2), 5-29. doi: 10.1080/19312458.2014.999754
- Weber, R., Eden, A., Huskey, R., Mangus, J. M., & Falk, E. (2015). Bridging media psychology and cognitive neuroscience: Challenges and opportunities. Journal of Media Psychology, 27(3), 146-156. doi: 10.1027/1864-1105/a000163
- Weber, R. (2015). Brain, mind and media: Neuroscience meets media psychology. Journal of Media Psychology, 27(3), 89-92. doi: 10.1027/1864-1105/a000162
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