11/16(三) 美國密西根州立大學Prof. Stephen Lacy 內容分析工作坊

  • 2016/11/16(Wed) 14:00(+0800) ~ 17:00(+0800) ( iCal/Outlook, Google Calendar )
  • 交通大學六家校區 客家文化學院 HK115室 / 新竹縣竹北市六家五路一段一號
  • 14 / 30
  • 國立交通大學人文與社會科學研究中心 Contact Organizer

主題:內容分析工作坊 Content Analysis Workshop

講者:Professor Stephen Lacy

地點:國立交通大學 客家文化學院 HK115室

時間:2016年11月16日(三)14:00 - 17:00

指定閱讀:https://goo.gl/zbphiK

內容

Content analysis is a social science method that translates human messages into numerical data and uses statistical analysis to look for patterns in the data.  It is impossible to study the impact and causal antecedents of mediated communication without measuring variations in the messages. As a result, approximately a quarter of all articles published in academic journals about media use this method. This workshop will be divided into four parts: the uses of content analysis, the limitations of content analysis, the procedures for conducting a content analysis, and how to determine if the resulting data are reliable and valid. The presentation is aimed at graduate students who have limited familiarity with the method and has the goal of creating a foundation for further study.  Although no background in the method is required, an understanding of social science research is helpful. As with all data generating methods, the ability to competently apply the method depends on actually applying it. However, practicing a method starts with an understanding of the principles. That is the aim of the workshop.

流程

  • 13:30 - 14:00   Registration
  • 14:00 - 14:30   The uses of content analysis
  • 14:30 - 14:50   The limitations of content analysis
  • 14:50 - 15:10    Break
  • 15:10 - 16:00   The procedures for conducting a content analysis
  • 16:00 - 17:00   How to determine if the resulting data are reliable and valid

​Professor Stephen Lacy

Dr. Stephen Lacy is coauthor of the text Analyzing Media Messages: Using Quantitative Content Analysis in Research, 3rd ed. (New York, Routledge, 2014), which has been translated into Chinese and Korean. He is known internationally for research about content analysis as a method. He has published more than 100 refereed journal articles, ten book chapters and six books.

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若有任何疑問,歡迎來信!

主辦單位:國立交通大學腦科學研究中心、傳播與科技學系

聯絡人:李佳昇(jas820613@gmail.com)

交通大學六家校區 客家文化學院 HK115室 / 新竹縣竹北市六家五路一段一號

Event Tickets

Ticket Type Sale Period Price
一般票

2016/11/02 00:00(+0800) ~ 2016/11/15 00:00(+0800) End of Sale
  • Free
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14 Attendees