主題：內容分析工作坊 Content Analysis Workshop
講者：Professor Stephen Lacy
地點：國立交通大學 客家文化學院 HK115室
時間：2016年11月16日（三）14:00 - 17:00
Content analysis is a social science method that translates human messages into numerical data and uses statistical analysis to look for patterns in the data. It is impossible to study the impact and causal antecedents of mediated communication without measuring variations in the messages. As a result, approximately a quarter of all articles published in academic journals about media use this method. This workshop will be divided into four parts: the uses of content analysis, the limitations of content analysis, the procedures for conducting a content analysis, and how to determine if the resulting data are reliable and valid. The presentation is aimed at graduate students who have limited familiarity with the method and has the goal of creating a foundation for further study. Although no background in the method is required, an understanding of social science research is helpful. As with all data generating methods, the ability to competently apply the method depends on actually applying it. However, practicing a method starts with an understanding of the principles. That is the aim of the workshop.
- 13:30 - 14:00 Registration
- 14:00 - 14:30 The uses of content analysis
- 14:30 - 14:50 The limitations of content analysis
- 14:50 - 15:10 Break
- 15:10 - 16:00 The procedures for conducting a content analysis
- 16:00 - 17:00 How to determine if the resulting data are reliable and valid
Professor Stephen Lacy
Dr. Stephen Lacy is coauthor of the text Analyzing Media Messages: Using Quantitative Content Analysis in Research, 3rd ed. (New York, Routledge, 2014), which has been translated into Chinese and Korean. He is known internationally for research about content analysis as a method. He has published more than 100 refereed journal articles, ten book chapters and six books.