Streaming Videos and The Future of Online Video Audience Research
講者：Louisa Ha
Professor
School of Media and Communication at Bowling Green State University
講者簡介：
哈筱盈（Louisa Ha），密西根州立大學哲學博士，主修大眾媒體，目前是School of Media and Communication at Bowling Green State University的專任教授。其研究興趣廣泛，包含有觀眾行為、媒體企業模式、數位與手機新聞、社群媒體、新媒體科技、國際與線上廣告等。除他自己的研究歷來曾發表於International Journal of Communication等頂尖期刊外，目前也正擔任傳播領域頂尖期刊，Journalism and Mass Communication Quarterly的主編。
演講摘要：
Streaming videos are not just only a popular entertainment but an important self-learning tool for people and content marketing opportunity. YouTube has become a truly global video portal which is used by governments, media organizations, corporations and individuals to disseminate video content to reach local and worldwide audiences. What are the implications of YouTube and online videos for audience researchers? In this talk, Dr. Louisa Ha will review what we know about the digital natives’ use of online videos and discuss the five main research directions of online video audience research and the realization of the global village. This talk is based on her book, The Audience and Business of YouTube and Online Videos, published in 2018.
地點：國立交通大學 客家文化學院 HK115院會議室
時間：2019年05月10日（五）12:10 - 13:20
備註：本次講座備有會議餐盒，懇請您於報名時填寫用餐需求。
----------------
主辦單位：國立交通大學傳播與科技學系、傳播與認知實驗室
聯絡人：林高賢
E-mail: gaoxianlin@nctu.edu.tw
電話: 03-571-2121 分機58693