The Dynamics of Media Information Processing, Choices, and Wellbeing
講者：
王徵 博士
俄亥俄州立大學教授
傳播學院、數據科學學院、認知與腦科學中心
講者簡介：
王徵教授研究興趣包含：（一）結合即時性數據(例如：心理生理測量、真實生活經驗抽樣)及動態模型分析技術探討人類資訊處理歷程，特別是個體的注意力、情緒、動機、決策及選擇行為如何受到輸入資訊的影響；（二）基於量子機率論建構人類認知模型，尤其是決策與博弈理論。王教授的期刊論文出版於傳播、心理學及跨領域國際刊物，包括Journal of Communication、Communication Research、Human Communication Research, Psychological Review, Cognition, Trends in Cognitive Science和 PNAS；合著The Oxford Handbook of Computational and Mathematical Psychology（2015）及Cognitive Choice Modeling（出版中）兩本專書。她的研究獲得多項傑出研究榮譽。王教授任國際傳播學會 （ICA）委員會成員及資訊系統分會（Information Systems Division）主席 。自2018年起，王教授擔任Journal of Communication副主編。她長期擔任Communication Research、Communication Monographs、Media psychology 、Journal of Experimental Psychology: General及Frontiers in Cognitive Science等期刊編輯委員會成員。她的研究由美國國家科學基金會及美國空軍科學研究辦公室資助。
演講簡介：
Communication is complex and dynamic processes involving both exogenous and endogenous influences. In this talk, I will describe a theoretical framework and research paradigm called Dynamic Motivational Activation (DMA), which uses real-time data (e.g., psychophysiological measures, longitudinal experience sampling data) in conjunction with formal dynamic models to understand how people attend to, respond to, and select media in an adaptive way, and how these processes interplay with and impact our physical and psychological wellbeing. The DMA approach helps tease apart the influences of the exogenous variables (e.g., message content and design variables) and the endogenous variables (e.g., feedback effects of audience’s physiological, cognitive, and behavioral systems), and allow the study of their dynamic interactions over time. Several applications will be discussed, including identifying patterns of real-time attentional and emotional responses to media messages, and the impact of media multitasking on our wellbeing.
地點：交通大學客家文化學院HK115會議室
時間：2019年06月14日（五）12:10 - 13:20
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