主題：The Potential Impact of Digital Audiences on Gaming Performance
講者：西維吉尼亞大學 Prof. Nicholas David Bowman
地點：客家文化學院 HK115
時間：11/24（週四）12:10-13:10
內容簡介：
As far back as the late 1800s, social psychology has established that the presence of spectators when performing a task can have a dramatic impact on task performance. The so-called “social facilitation effect” argues that the presence of others serves as an energizing force, increasing our arousal and thus, encouraging us to exert increased effort to complete a task. For skilled individuals, this audience-inspired increased effort leads to greater task performance; for less-skilled individuals, increased effort can decrease performance. Recently, scholars have attempted to expand the scope of social facilitation research to understanding video game performance, and have found that physically present players impact individual performance. In his talk, Dr. Bowman will discuss the implications of social facilitation theory for understanding how the presence of a digital audience - the audience of game streaming videos - might also be expected to impact player performance, and the consequences of these implications for how we understand game streaming.
Dr. Bowman is an Associate Professor of Communication Studies and Research Associate in the Interaction Lab (#ixlab) at West Virginia University. His research relies extensively on experimental and observational research methods to better understand the functional role of technology in human communication. He has published over nearly 100 original research reports, journal articles, and book chapters exploring the human-technology relationship. He is the Editor of Communication Research Reports, and co-author of a recent text, “An Introduction to Computer-Mediated Communication: A Functional Approach.”
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主辦單位：國立交通大學人社中心、傳播與科技學系
聯絡人：沈郁吟（yuyinshen719@gmail.com）
