韓國科學技術學院副教授 Byungho Park 專題演講

  • 2016/01/08(周五) 12:10(+0800) ~ 13:20(+0800) ( iCal/Outlook, Google 日曆 )
  • 交通大學客家學院HK115教室 / 新竹縣竹北市六家五路一段一號
  • 16 / 40
  • 陽明交通大學傳播與認知實驗室 聯絡主辦單位

日期:105年1月8日
時間:中午12:10-13:20
地點:客家文化學院 HK 115 教室

講題:Neuromarketing: Applying psychophysiology to testing new technology
            神經行銷學:運用心理生理學探究新科技

演講者:韓國科學技術學院副教授Byungho Park


Abstract:

This research talk will focus on introducing a recent study on financial consumers, with an emphasis on the research method used. A study conducted in November 2015 focused on how individuals with different appetitive/aversive system characteristics responded to different financial products (mutual funds). On top of self-report data, physiological responses from subjects were collected. Data from an ongoing analysis will be presented during this talk. Participants are encouraged to raise questions and provide comments during this talk.


如對演講資訊有任何問題,歡迎寄信詢問(聯絡人:林安俐  h87185@gmail.com)

交通大學客家學院HK115教室 / 新竹縣竹北市六家五路一段一號

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