日期：105年1月8日
時間：中午12:10-13:20
地點：客家文化學院 HK 115 教室
講題：Neuromarketing: Applying psychophysiology to testing new technology
神經行銷學：運用心理生理學探究新科技
演講者：韓國科學技術學院副教授Byungho Park
Abstract：
This research talk will focus on introducing a recent study on financial consumers, with an emphasis on the research method used. A study conducted in November 2015 focused on how individuals with different appetitive/aversive system characteristics responded to different financial products (mutual funds). On top of self-report data, physiological responses from subjects were collected. Data from an ongoing analysis will be presented during this talk. Participants are encouraged to raise questions and provide comments during this talk.
如對演講資訊有任何問題，歡迎寄信詢問（聯絡人：林安俐 h87185@gmail.com）
