主題：Understanding and Applying the Complexities of Player-Avatar Relationships
講者：Prof. Nicholas David Bowman & Prof. Jaime Banks
地點：國立交通大學 客家文化學院 HK115室
時間：2016年11月25日（五）13:00 - 18:00
課前調查：完成 cPAX Survey http://wvu.qualtrics.com/jfe/form/SV_effbduU8mp5yn6l （Due Thursday, 24 November）
指定閱讀：
- Banks, J. (2015). Object, Me, Symbiote, Other: A social typology of player-avatar relationships. First Monday, 20(2). Retrieved from http://firstmonday.org/ojs/index.php/fm/article/view/5433/4208
- Banks, J. & Bowman, N. D. (2016). Emotion, anthropomorphism, realism, control: Validation of a merged metric for player-avatar interaction (PAX). Computers in Human Behavior, 54, 215-223. doi: 10.1016/j.chb.2015.07.030
- Bowman, N. D., Banks, J., & Downs, E. (2016). Player-Avatar Relationships: Motives for and Consequences of Being Digital. In Wiederhold, B. K., Riva, G., & Cipresso, P. (Eds.), The handbook of social networking. (pp. 159-181). Versita: Germany.
內容
Emerging research from our Interaction Lab at West Virginia University (#ixlab) has demonstrated that communication technology users - at least, video game players - have variably complex social relationships with their on-screen avatars, ranging from the a-social “Tool” orientation to the fully social “Other” orientation. In several published studies, we’ve demonstrated and proposed that variance in these orientations results from motivations and experiences that users have when engaging digital spaces, and that these orientations can result in different outcomes (both intended and unintended). Our workshop will help students understand these player-avatar relations (PARs) and apply them to their own creative, industry, and scholarly work. The workshop will include (a) an introductory and orientation lecture to perceived sociability and the core PAR concepts, (b) breakout sessions in which students will work to find real examples of the different PARs (as well as qualities of these player-avatar interactions, or PAXs) in digital environments, and (c) demonstrations and discussions on how to integrate PAR/PAX into students’ own interests and projects.
流程
- 13:00 - 14:15 Salutations and Orientation
- 14:15 - 14:30 Break
- 14:30 - 16:00 PAX "In Real Life"
- 16:00 - 16:15 Break
- 16:15 - 18:00 Applying PAX
Professor Nicholas David Bowman
Dr. Bowman is an Associate Professor of Communication Studies and Research Associate in the Interaction Lab (#ixlab) at West Virginia University. His research relies extensively on experimental and observational research methods to better understand the functional role of technology in human communication. He has published over nearly 100 original research reports, journal articles, and book chapters exploring the human-technology relationship. He is the Editor of Communication Research Reports, and co-author of a recent text, “An Introduction to Computer-Mediated Communication: A Functional Approach.”
Professor Jaime Banks
Dr. Banks is an Assistant Professor of Communication Studies and Research Associate in the Interaction Lab (#ixlab) at West Virginia University. Her research focuses on human-technology relationships and the mutual influences of communication technology and human identities. She has published more than 20 original research articles and delivered more than 40 national and international research talks on these topics, and currently serves as the Chair of the National Communication Association’s Game Studies Division. She is currently editing a book with Peter Lang Publishing called “Avatars, Assembled: The Sociotechnical Anatomy of Digital Bodies.”
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報名及附餐點，若有任何疑問，歡迎來信！
主辦單位：國立交通大學人社中心、傳播與科技學系
聯絡人：沈郁吟（yuyinshen719@gmail.com）
